Just arrived in South Africa!
In a groundbreaking move that promises to redefine the landscape of professional cycling, Soudal, renowned manufacturer of silicones, adhesives, and PU foams, has unleashed its much-anticipated professional bicycle range in South Africa. The year 2023 marked the dawn of a thrilling new era for Soudal, as it embarked on a journey into the exhilarating realm of competitive cycling.
Partnering with the powerhouse Quick-Step team, Soudal has set its sights on dominating the cycling circuit like never before. This strategic collaboration not only includes sponsorship but also entails the sharing of Soudal's unparalleled expertise in chemical products with the cycling world at large.
Soudal's venture into professional cycling isn't merely about branding; it's about revolutionizing the sport from within. Collaborating closely with the technicians of the esteemed Quick.Step Soudal cycling team, Soudal has meticulously crafted a comprehensive range of products tailored specifically for the maintenance of race and mountain bikes.
This groundbreaking Soudal bike range comprises 14 meticulously formulated products grouped into three categories: cleaning products, lubricants, and various assembly pastes. From ensuring pristine cleanliness to optimizing performance with precision lubrication, Soudal's products are engineered to elevate the cycling experience to unprecedented heights.
But the excitement doesn't end there. Soudal has forged an alliance with Quick-Step, one of the world's foremost professional cycling teams, to establish the formidable Soudal Quick-Step squad. This elite team will proudly carry the Soudal banner across the globe, competing in premier events such as the Tour De France and the Giro d'Italia.
With its track record of excellence spanning over a decade, the Belgian-based Quick-Step team serves as the ideal platform for Soudal to showcase its commitment to innovation and performance. By aligning with Quick-Step, Soudal aims to amplify its brand presence on the international stage, reaching millions of cycling enthusiasts worldwide.
As the cycling world braces itself for the arrival of the Soudal professional bicycle range, anticipation runs high for the groundbreaking advancements and unparalleled performance that lie ahead. Soudal's fusion of cutting-edge technology, unwavering passion, and relentless determination is poised to leave an indelible mark on the world of professional cycling, ushering in a new era of excellence and innovation. Get ready to ride into the future with Soudal!
